What's My Value Proposition? Even NYSAR is Asking!
Organizations all over, and not just in our real estate industry, are taking a moment to reflect and asking, "What's my value proposition?" With all the competition that exists, companies are looking for a way to differentiate themselves. "What do we bring to the table?" they're asking. The most accurate response needs to stem from those on the outside looking in. In other words, from the customer/client perspective, and not the other way around.
A couple of weeks back, I gladly took part in a task force that was formed by the New York State Association of Realtors for the purpose of hashing out our value proposition. Agents representing the many geographical areas of New York State holed up at a lovely hotel in Albany for a 24 hour period, in addition to pre and post conference calls, where intense but enlightening discussions were held. During these meetings, we hammered out what NYSAR is really good at, and how to spread that message. REALTOR® interest at state capital, one on one legal support, affordable and flexible education and credible market data and information were identified.
CEO, Duncan Mackenzie, and NYSAR President-elect, Mike Smith, along with several other key players at the helm remained with us throughout the process. It was helpful to get all the different perspectives from the diverse groups represented including Young Professionals and Independent Small Brokerages. We also received a quick education on how laws are enacted.
The same process works on a more personal level. There are thousands upon thousand of real estate agents here on Long Island. How can you choose? Each one of us needs to evaluate our business and articulate to the consumer how he benefits from working with a real estate professional. At a time, when there is more free, online information available than ever before, a REALTOR® remains necessary to navigate the murky waters of the home buying and selling process.
We need to substantiate our presence among the throngs in our industry and the overwhelming amount of inaccurate or conflicting information. So we're asking:
What's My Value Proposition?
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ABOUT THE AUTHOR: Graduate REALTOR Institute
Jill Sackler, NYS Real Estate Broker Associate based on Long Island's South Shore
Specializing in Lifecycle Real Estate Transitions
©Jill Sackler 2010