What's My Value Proposition? Even NYSAR is Asking!


What's My Value Proposition? Even NYSAR is Asking!


Organizations all over, and not just in our real estate industry, are taking a moment to reflect and asking, "What's my value proposition?" With all the competition that exists,  companies are looking for a way to differentiate themselves. "What do we bring to the table?" they're asking. The most accurate response needs to stem from those on the outside looking in. In other words, from the customer/client perspective, and not the other way around. 


REALTOR® NRDS ID 641625055

A couple of weeks back, I gladly took part in a task force that was formed by the New York State Association of Realtors for the purpose of hashing out our value proposition. Agents representing the many geographical areas of New York State holed up at a lovely hotel in Albany for a 24 hour period, in addition to pre and post conference calls, where intense but enlightening discussions were held.  During these meetings, we hammered out what NYSAR is really good at,  and how to spread that message. REALTOR® interest at state capital, one on one legal support, affordable and flexible education and credible market data and information were identified.


CEO, Duncan Mackenzie, and NYSAR President-elect, Mike Smith, along with several other key players at the helm remained with us throughout the process. It was helpful to get all the different perspectives from the diverse groups represented including Young Professionals and Independent Small Brokerages. We also received a quick education on how laws are enacted.


The same process works on a more personal level. There are thousands upon thousand of real estate agents here on Long Island. How can you choose? Each one of us needs to evaluate our business and articulate to the consumer how he benefits from working with a real estate professional.  At a time, when there is more free, online information available than ever before, a REALTOR® remains necessary to navigate the murky waters of the home buying and selling process.


We need to substantiate our presence among the throngs in our industry and the overwhelming amount of inaccurate or conflicting information. So we're asking:


What's My Value Proposition?

No matter how you spend your day, come home to this



Long Island Real Estate Needs? 

Reach me @516.395.8376


Long Beach is a diverse community that is never short on entertainment. Interested in moving to Long Beach?

Don't hesitate to call me and we can begin our tour.



CHARLES RUTENBERG REALTY INC.  *****  516-575-7500  *****


Jill Sackler, NYS Real Estate Broker Associate based on Long Island's South Shore

Sunny Isles, Fl 



     Specializing in Lifecycle Real Estate Transitions

"When your family doesn't fit your family home, I can help."




©Jill Sackler 2010


Comment balloon 8 commentsJill Sackler • July 13 2014 09:49AM


This should make for quite an interesting read Jill.....I'll come back to see what the realtors have to say.

Posted by Roger D. Mucci, Lets shake things up at your home today! (Shaken...with a Twist 216.633.2092) almost 6 years ago

Jill, We all need to know what sets us apart and what makes us different. With many agents to choose from, the public needs to know what differentiates us.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) almost 6 years ago

Jill this is very important and a huge part of what make the difference between a Professional Realtor and a FSBO or a few other names I could come up with but won't.


Posted by Noah Seidenberg, Chicagoland and Suburbs (800) 858-7917 (Coldwell Banker) almost 6 years ago

Good morning Jill. It doesn't matter what business you are in, if you can't answer the value proposition question, that is a real problem. Glad you are participating with the question for NYSAR.

Posted by Joe Petrowsky, Your Mortgage Consultant for Life (Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709) almost 6 years ago

This is a question every agent should be asking him or herself these days.  So should the brokerages. 

Posted by Susan Haughton, Susan & Mindy Team...Honesty. Integrity. Results. (Long and Foster REALTORS (703) 470-4545) almost 6 years ago


Our value proposition should separate us from our competitors.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) almost 6 years ago

Jill, I think as Realtors we have a specific set of "Value Adds", education, ethics ...how we differentiate ourselves in our own market areas & market segments, our niche markets is what separates us individually. 

Posted by Nick T Pappas, Madison & Huntsville Alabama Real Estate Resource (Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Huntsville AL) almost 6 years ago

Jill, good for you for stepping up and being a voice for the state of NY as well as your own career-mindedness. I could readily answer this question and felt quite comfortable with it! 

Posted by Gayle Rich-Boxman Fishhawk Lake Real Estate, "Your Local Expert!" 503-755-2905 (John L Scott Market Center) almost 6 years ago

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