WHEN TO REGISTER A TRADEMARK FOR YOUR BUSINESS
So you've decided on a business name. Maybe, you've even been using it for a couple of years and you intend to be around for at least a decade. Should you trademark the name and what are the advantages of doing so?
Many people are convinced that there is only one perfect name for their business, but that is rarely the case. If you truly want to make it yours, however, you may want to do so legally with the United States Patent and Trademark Office.
To begin with, you should know that even a do-it-yourself type of Internet application, with built-in legal fees, will run you around $500.00 (including government fees) and it takes a year or so to complete a search for potential conflicts in the database. Until such time, you may not use the registered trademark symbol (®), but you may use a TM or SM after the name. This may be all you need until you decide if you want to fully commit to the name.
If you decide to pursue a trademark, the benefits, as itemized in When to Register a Trademark, are as follows :
- Constructive notice to the public of the registrant's claim of ownership of the mark
- A legal presumption of the registrant's ownership of the mark and the registrant's exclusive right to use the mark nationwide on or in connection with the goods and/or services listed in the registration
- The ability to bring action concerning the mark in federal court
- The use of the US registration as a basis to obtain registration in foreign countries
- The ability to file the US registration with the US Customs Service to prevent importation of infringing foreign goods
No matter how you spend your day, come home to this
Long Island Real Estate Needs?
Reach me @516.395.8376
Long Beach is a diverse community that is never short on entertainment. Interested in moving to Long Beach?
Don't hesitate to call me and we can begin our tour.
CHARLES RUTENBERG REALTY INC. ***** 516-575-7500 *****
ABOUT THE AUTHOR: Graduate REALTOR Institute
Jill Sackler, NYS Real Estate Broker Associate based on Long Island's South Shore
Specializing in Lifecycle Real Estate Transitions
©Jill Sackler 2010