"FOR SALE" SIGN RESTRICTIONS
Found on the south fork of eastern Long Island, is a collection of small towns collectively known as "the Hamptons."
Recently, a debate on sign uniformity has popped up. Village officials in East Hampton, specifically, are considering imposing stricter requirements on the real estate community in an attempt to make their town more attractive.
While Westhampton already has the requirement that every real estate sign be white, with blue lettering, East Hampton has abandoned the color proposal. However, the next public hearing sometime in March will be discussing signs with specific dimensions that are not even large enough to allow for the selling agent's name and cell phone number.
In the future, consideration will also be given as to where and how the signs will be mounted in addition to whether they should be placed parallel or perpendicular to the curb.
Across the nation, I'm sure there are many individuals currently dealing with "For Sale" sign restrictions. Depending on your perspective, I imagine it can be viewed as a "pro" or a "con."
FROM THE TOWN - The uniformity of the signs will insure the neighborhood looks neat, clean and consistent. One house will not stand out over another.
FROM THE REAL ESTATE AGENT - With size limitations in place, branding may not be an option. There will be no room to attach a sign rider while still adhering to the village code.
This is a minus for a top producing agent who relies on the popularity of her name to bring in new business but, a plus for a new sales person trying to get a foothold in a community with an unrecognizable sign.
FROM THE HOMEOWNER - The sameness of the "For Sale" signs will eventually render your house less conspicuous to neighborhood traffic and potential buyers. After a while, you stop noticing what doesn't stand out.
Some property owners may be annoyed by this restriction preferring all the publicity they can get in the hopes of making a quick sale. For the owners who routinely request no sign on their front yard, they may suddenly find that the standard dimensions leave them with no objections.
FROM THE BUYER - The homogeneity of the signs will result in them being hardly noticed by passersby, which is precisely the point of this debate. Especially if the restrictions lead to unvarying size, color, number of feet they're set back from the property line and direction in relation to the street, neighborhood drive-thrus will matter far less in importance than listings on Multiple Service.
I believe there's a case to be made for meandering up and down streets feeling the "vibe" of a community.
The truth is, too many identical for sale signs will still leave a poor impression and leave you wondering "What's going on here?"
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ABOUT THE AUTHOR: Graduate REALTOR Institute
Jill Sackler, NYS Real Estate Broker Associate based on Long Island's South Shore
Specializing in Lifecycle Real Estate Transitions
©Jill Sackler 2010