IS AN OPEN HOUSE A WASTE OF TIME
WHAT CAME OVER ME? I REALLY COULDN'T SAY!
Not long ago, I ran an open house for another agent in my office. It was a really great house - all newly renovated and very moderately priced. If you had asked, I would have told you, "this house will be gone in no time."
I sat in the kitchen making small talk with the homeowner. An hour and 1/2 later, and still, not even one customer. I became incensed! I just knew that if we could attract lookers, we would most definitely also have a buyer.
So, what I did next may sound a bit extreme to some. With a great deal of energy and enthusiasm, I went out into the middle of the street and started waving people down. With loud repetition of the words, "Open House, Open House" and excessive arm movement, I did get a very decent number of cars to pull over and come in for a tour. The feedback was fabulous. Unfortunately, no offers were made that day.
This got me to thinking: Why is it that buyers are no longer interested in coming to open houses?
YES, I KNOW that you can view them online. Is that really the same thing? That may work well for ruling out the houses you don't want. What about the ones you might want? Shouldn't you see those in person to make sure the actual property matches up with the pictures you saw on the Internet? I've seen some pretty funky camera angles designed to make the teeniest homes look much bigger than they really are.
Anyway, there's no substitute for making that connection with a house. You know, the moment when you realize that you could actually be happy living there. You start arranging all your furniture in your head and assigning the various rooms to members of your family.
When I was searching for my properties over the years, my favorite thing to do on a Sunday afternoon was to go out looking. I always knew that when I tired of looking, it was time to make a decision.
So, I started daydreaming. What can I do to increase traffic? Understand folks, I'm just trying to think creatively here.
Maybe next time I run an open house, I'll recruit a family member to dress up as the Statue of Liberty, and hold up a sign that reads:
THE AMERICAN DREAM?
No matter how you spend your day, come home to this
Long Island Real Estate Needs?
Reach me @516.395.8376
Long Beach is a diverse community that is never short on entertainment. Interested in moving to Long Beach?
Don't hesitate to call me and we can begin our tour.
CHARLES RUTENBERG REALTY INC. ***** 516-575-7500 *****
ABOUT THE AUTHOR: Graduate REALTOR Institute
Jill Sackler, NYS Real Estate Broker Associate based on Long Island's South Shore
Specializing in Lifecycle Real Estate Transitions
©Jill Sackler 2010